Audience & Market Analysis
E-Commerce: Social Media Marketing Strategy & Analytics
Mommy and Me Custom Creations
Project Overview
Rather than creating content based on assumptions, I evaluated available audience data, search trends, and platform analytics to identify opportunities for improvement. This analysis informed a strategy focused on reaching the right audience with consistent, measurable communication.
Objective
Design a measurable marketing strategy that used audience insights, platform analytics, and structured content planning to increase brand awareness, strengthen engagement, and support business growth through data-driven decision-making.
Business Analytics
Strengths
Existing social media presence
Defined target audience
Clear product offerings
Access to Meta Business Suite analytics
Strong visual content opportunities
Weakness
Limited audience insights due to low follower count
Inconsistent posting schedule
Limited video content
No established performance benchmarks
Opprotunities
Expand reach through paid advertising
Increase engagement with short-form video
Improve search visibility using Google Trends
Build stronger brand recognition through consistent messaging
Threats
High competition within the custom merchandise industry
Changing social media algorithms
Limited marketing budget
Dependence on platform visibility for customer acquisition
Solution
Designed a comprehensive social media strategy that combined audience research, content planning, paid advertising, and performance tracking. Created a structured content calendar featuring promotional posts, live videos, stories, motivational graphics, and educational short-form content to improve consistency and engagement.
Established measurable campaign objectives, defined KPIs, and created a repeatable marketing framework that could be evaluated through Meta Business Suite analytics. The project provided a scalable strategy for tracking engagement, measuring campaign effectiveness, and supporting future business growth.
Results
Technical Skills Used
Marketing Analytics, Audience Research, KPI Development, Competitive Analysis, Social Media Strategy, Content Planning, Google Trends Analysis, Data Interpretation, Performance Measurement
Tools Used
Meta Business Suite, Google Trends, Microsoft Excel, Canva, Instagram, Facebook, Shopify, CMS
